Craghoppers 2020 Campaign
The Mission
Back in July of 2020, Craghoppers reached out to us and gave us a mission to capture epic sunrises, sunsets, hiking, and camping moments in Big Bear Mountain featuring their new collection. With the brand’s history of turning a passion for travel into a bonafide business, they are now well known within the realm of outdoor and adventure apparel.
We as creators share their vision with our love and passion for travel, the outdoors, and adventure. These are definitely the moments we’re we’ve thought “This is it; this is where we want to be”.
Prior to the trip, everyone on the team has practiced social distancing and proper COVID-19 safety guidelines and has tested negative before and after the 3-day trip.
Craghoppers requested 45 professionally edited images and a 1-minute final video edit.
The Trip
Everyone on the team made their way up to
Big Bear Lake from San Diego, California in a vintage counter van. We spent 3 days hiking around the lake taking advantage of every sunrise and sunset we got.
The Content
We executed the perfect outdoor campaign featuring Craghopper’s newest collection with Big Bear Lake as the backdrop. The new collection’s color palette matched and made the products stand out perfectly.
The team went the extra mile by delivering a total of 100 more images than what Craghoppers had requested.
“We worked with Nick to create a series of images to support our AW19 Archive collection - “Montana 83”. Nick and the DBC Team were able to handle all of the pre-production logistics for this campaign shoot such as casting the models to meet our specifications and provide a storyline for the campaign which really gave authenticity to the shots, and they delivered.
The AW19 collection was really well represented and the shots were amazing, there was a good mixture of different styles which is exactly what we needed! Communication throughout the whole process was great throughout and everything was delivered on time.”
Watch the Craghoppers 2020 campaign video
